Privacy Policy
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from Lilumii.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies”: Data files placed on your device or computer, often including an anonymous unique identifier. To learn more about cookies and how to disable them, visit All About Cookies.
- “Log Files”: These track actions on the Site and collect data such as IP addresses, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web Beacons,” “Tags,” and “Pixels”: Electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (e.g., credit card numbers or PayPal details), email address, and phone number. This data is referred to as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, it includes both Device Information and Order Information.
How Do We Use Your Personal Information?
Order Information
We use the Order Information collected to:
- Fulfill orders placed through the Site (including processing payments, arranging shipping, and providing order confirmations).
- Communicate with you about your order.
- Screen orders for potential risk or fraud.
- Provide you with information or advertising related to our products or services, in line with your preferences.
Device Information
We use the Device Information collected to:
- Identify potential risks and fraud (particularly your IP address).
- Improve and optimize our Site by analyzing customer interactions.
- Assess the success of marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us provide our services, as described above. For example:
- Shopify: We use Shopify to power our online store. You can read more about Shopify’s privacy practices here.
- Google Analytics: We use Google Analytics to understand how customers interact with our Site. You can read more about Google’s privacy practices here.
We may also share your Personal Information to:
- Comply with legal obligations.
- Respond to subpoenas or lawful requests.
- Protect our rights.
Behavioral Advertising
We use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.
You can opt out of targeted advertising through the following links:
Alternatively, you can opt out via the Digital Advertising Alliance’s opt-out portal.
Do Not Track
We do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.